Privacy Policy

1. Introduction

Easy Rent Tracker ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and web platform (collectively, the "Service").

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Service.

2. Information We Collect

Information You Provide

• Account registration details (name, email address, password)
• Property information (addresses, unit details, rental amounts)
• Tenant information (names, contact details, lease terms)
• Payment and financial records you enter into the platform
• Documents and files you upload (lease agreements, receipts)
• Phone numbers and the content of text messages and calls exchanged through business phone numbers our users obtain through the Service (for example, between a property manager and their tenants or applicants)
• Communications you send through our support channels, including messages in our support chat — and, if you use the chat on our website without an account, the email address you choose to leave so we can reply

Information Collected Automatically

• Device identifiers and mobile device information
• IP address and approximate location
• App usage data, pages viewed, and features used
• Crash reports and performance diagnostics
• Log data including access times and referring URLs

3. Cookies and Tracking Technologies

Our web platform uses cookies and similar tracking technologies — small text files or identifiers placed on your device — to help us understand how visitors use the Service, for example which pages are viewed, how long visits last, and what device or browser was used — and to measure and improve the effectiveness of our advertising.

Some cookies are strictly necessary for the Service to function — for example, keeping you signed in, verifying your identity, maintaining security, and keeping the Service running reliably. These essential cookies are not covered by the choice described below and are always active; they are not used for analytics or advertising.

Beyond that, if you are located in the European Economic Area, the United Kingdom, or Switzerland, optional analytics and advertising cookies are only loaded after you accept the cookie banner shown on your first visit; if you decline, none of these optional cookies are set. Elsewhere, they run by default, and you can turn them off at any time using the "Manage Cookie Preferences" / "Do Not Sell or Share My Personal Information" link in the site footer.

Currently, this includes Google Analytics, a web analytics service provided by Google LLC. Data collected through Google Analytics is processed by Google in accordance with the Google Privacy Policy. You can also opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on.

We also use the Meta Pixel, an advertising tool provided by Meta Platforms, Inc. (the company behind Facebook and Instagram). When you visit our public web pages — such as our homepage, blog, pricing, and sign-up pages — the Meta Pixel may send Meta information such as the page you visited, your IP address, browser and device information, and identifiers stored in cookies. We use it to measure how our ads perform and to show our ads to people who have visited our website. Meta may link this information to your Facebook or Instagram account, if you have one, and use it in accordance with the Meta Privacy Policy. The Meta Pixel is not used inside your signed-in account area or on rental application pages, so it never receives information about your properties, tenants, payments, bank accounts, or applications. You can also control how Meta uses this data for ads in your Meta ad preferences.

Support chat. If you use the support chat on our website without being signed in, we set a functional cookie so your conversation stays with you as you browse — when you send your first message, or when our chat greets you (where cookie consent is required, only once you've accepted cookies). It isn't used for analytics or advertising. We also record the country of your IP address and the page you started the chat on, to help our team answer you. Whenever you use the chat, signed in or not, we also show our support team the page or app screen you're on, your browser, operating system, device type and app version, and your IP address and the country it's in. Messages sent through the support chat may be processed by an AI model operated by us or on our behalf, to suggest replies to our team or, when enabled, to reply to you directly; AI replies are labelled as such. If you create an account, your chat history moves to your account.

Comments on our Facebook Page. When you comment on a post on our Facebook Page, we receive your comment, your public Facebook name and the replies in that thread from Facebook, so our support team can read and answer them from our support tools. An AI model operated by us or on our behalf may draft a reply for our team to review; replies are always posted by a person.

Should we add other analytics, advertising, or tracking tools in the future, we will update this section to name them.

4. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Service
• Process transactions and send related information (receipts, invoices)
• Send administrative notices, updates, and security alerts
• Respond to support requests and troubleshoot issues
• Analyze usage patterns to improve features and user experience
• Measure the effectiveness of our advertising and show our ads to people who have visited our website
• Comply with legal obligations
• Prevent fraud and enforce our Terms of Service

We do not sell, trade, or rent your personal information to third parties for money. However, our use of advertising tools such as the Meta Pixel (see Section 3) may be considered "sharing" of personal information for cross-context behavioral advertising, or a "sale", under some U.S. state privacy laws, including the California Consumer Privacy Act. You can opt out at any time using the "Do Not Sell or Share My Personal Information" link in the site footer, or the privacy setting in your account settings. We also honor Global Privacy Control signals where required by law.

5. Data Sharing

We may share your information only in these limited circumstances:

• Service Providers: Trusted third-party vendors who assist in operating our Service (hosting, analytics such as Google Analytics, payment processing) under strict confidentiality agreements.
• Advertising Partners: Meta Platforms, Inc., through the Meta Pixel on our public web pages, subject to your cookie choices (see Section 3).
• Messaging Providers: Telecommunications providers that deliver text messages and calls for the Service (currently Telnyx), solely to transmit those communications.
• Legal Requirements: When required by law, court order, or government authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice provided to you.
• With Your Consent: For any other purpose with your explicit consent.

6. Text Messaging (SMS)

Easy Rent Tracker lets landlords and property managers text and call their tenants and rental applicants from a business phone number. If you receive these messages, they come from your property manager, about your rental or application.

No sharing for marketing. Mobile phone numbers, text messaging opt-in data and consent are never shared with or sold to third parties or affiliates for their marketing or promotional purposes. We share them only with the providers that deliver the messages (see Section 5).

Opting out. Reply STOP to any message to stop receiving texts from that number, or HELP for help. Message and data rates may apply. Message frequency varies with your conversations with your property manager.

7. Data Security

We implement industry-standard security measures including encryption in transit (TLS) and at rest, access controls, and regular security audits. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Service. You may request deletion of your account and associated data at any time by contacting us at the address below. We may retain certain information as required by law or for legitimate business purposes.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict certain processing
• Data portability (receive your data in a structured format)
• Withdraw consent at any time where processing is based on consent
• Opt out of the sale or sharing of personal information for cross-context behavioral advertising

To exercise any of these rights, contact us at support@easyrenttracker.com.

10. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will delete it promptly.

11. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy in the app and updating the "Last updated" date above. Your continued use of the Service after changes constitutes your acceptance of the revised policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: